Vol. 7 (2009)

Article

• AMBUSH MARKETING - THE ALTERNATIVE WAY FOR SPORT SPONSORING

  Zygmunt Waśkowski

  5-12

• THE USAGE OF MARKETING AMONG POLISH FOOTBALL CLUBS’ ACTIVITIES - KKS LECH POZNAN S.A. EXAMPLE

  Agnieszka Widawska-Stanisz, Maciej Pilarz

  13-20

• MARKETING ASPECTS OF TENN1S DEVELOPMENT IN BIELSKO - BIAŁA AREA BASED ON 'KOLEJOWY KLUB SPORTOWY' ASSOCIATION

  Zbigniew Zontek, Piotr Szczypka

  21-28

• THE NATURĘ AND IMPORTANCE OF SPORTS MARKETING IN TEH AGE OF TEH CURRENT GLOBAL PROCESSES

  Sebastian Marcin Jabłoński

  29-34

• SPONSORING - THE F1FTH ELEMENT OF PROMOT1ON - MIX?

  Anna Góźdź

  35-38

• THE VALUE OF PRODUCT ATTRIBUTES AND CONSUMER BEHAVIOUR FOR ENTERPRISE MARKETING STRATEGY

  Radosław Szulc, Monika Górska

  39-46

• EXTREME SPORTS - THE PRODUCTS, WHICH PROMOTE THE REGION OF THE VOIVODESHIP OF ŚWIĘTOKRZYSKIE

  Małgorzata Piasecka

  47-50

• THE PERSPECTIVE OF THE TOURISTIC PRODUCT DEVELOPMENT PREDESTINED TO PRACTICE SPORT IN THE “BESKIDY” REGION

  Ewa Lipianin-Zontek, Zbigniew Zontek

  51-58

• SUSTAINABLE TOURISM DEVELOPMENT IN WESTERN POMERANIAN REGION

  Agnieszka Brelik

  59-64

• ADAM CHĘTNIK - THE FORERUNNER OF REGIONAL TOURISM IN THE KURPIOWSZCZYZNA

  Kazimierz K. Parszewski

  65-70

• SMALL AND MEDIUM-SE1ZED ENTERPRISES (SME) INTERNATIONALIZAT1ON

  Piotr Bórawski

  71-78

• PROBLEMS OF FULL QUAL1TY COST ACCOUNTING IMPLEMENTATION IN AN ENTERPRISE IN THE OPINION OF THE MANAGER1AL CADRE

  Mariola Grzybowska - Brzezińska

  79-86

• THE MONITORING ROLE IN ORGANIZATIONS OF THE AGRICULTURAL EXTENSION SERVICES EFFICIENT WORK IN UKRAINĘ

  Cepreii H. Γpnropbeв

  87-96

• FUNCTIONING OF HEALTH PROMOTION SCHOOL PROGRAMME IN OSTROŁĘKA

  Czesława Smolec

  97-117