THE VALUE OF PRODUCT ATTRIBUTES AND CONSUMER BEHAVIOUR FOR ENTERPRISE MARKETING STRATEGY

Authors

  • Radosław Szulc
  • Monika Górska

DOI:

https://doi.org/10.58246/sjeconomics.v7i.523

Published

2009-12-30

Issue

Vol. 7 (2009)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.