YOUNG CONSUMERS BEHAVIOR ON THE MARKET OF POTATO CHIPS

Abstract

The article presents the results of quantitative research on the behavior of young consumers on the potato chips market. The subject of research were junior high school students (grades first, second and third),of the Province of Warmia and Mazury. The study involved 955 respondents from 15 schools.

I was concluded that the chips were a popular snack and purchased by more than 90% of secondary school students. It was found that students in village junior high schools buy chips more often compared to young people in cities. These products are purchased in supermarkets, discount stores, small shops and stores rural residential. For 26% of respondents, mainly young people living in a village, school is still place of chips consumption. The most important factors determining the purchase of chips are sequentially taste, package size and price.