MARKETING MANAGEMENT OF THE REGION AS A DETERMINANT OF ITS DEVELOPMENT AND COMPETITIVENESS

Abstract

The concept of marketing management of the organization is considered by many theoreticians as the most advanced management concept for every institution. This makes that the municipality (region) is able to adapt to the constantly ongoing changes in the environment, succeed and grow in the long term, based on available resources. The purpose of this paper is to present the concept of marketing management, as a way to accelerate the development and improve the competitiveness of regions. In this paper, the authors present the results of their research on the various aspects of marketing management in the municipalities of Kujawsko-Pomorskie region.