THE EXTERNAL FACTORS INFLUENCE ON THE DEVELOPMENT OF MARKETING AND LOGISTICS SUPPORT FOR GOODS MOVEMENT

Abstract

In this study, special attention is paid to the external factors influence for the mutual coordination of the enterprises’ capabilities and goals, the development of marketing and logistics support for the movement of goods. That is why enterprises of all business spheres should first of all take into account the formation of effective marketing and logistics support for goods movement. A classification overview of the external environment factors was conducted. Groups of factors that characterize the general state of the enterprise’s external environment are presented. The author justified the need to study and analyze the external environment components in various ways: for example, building scenarios, economic-mathematical models to identify the mutual influence of the specified factors, etc. The interrelation of the company's strategies by areas of activity with the aim of developing marketing-logistics support for goods movement is proposed.