POSSIBILITIES OF USING EVENT MANAGEMENT BY ENTERPRISES IN THE CONDITIONS OF MARTIAL LAW

Tetiana  Tushevska

doi:10.58246/sjeconomics.v46i3.581

Authors

Tetiana Tushevska Central Ukrainian National Technical University https://orcid.org/0000-0002-9390-9744

DOI:

https://doi.org/10.58246/sjeconomics.v46i3.581

Keywords:

event management, martial law, event, social responsibility, loyalty, volunteering

Abstract

The article examines the main views on the implementation of event management tools in the mechanism of managing domestic enterprises under martial law. It was determined that in the pre-war period the event industry had an initial state of development in Ukraine, and the global pandemic and war events stopped its development and deformed the classical concept of event management. Modern tools of event management, which can be used in a period of uncertainty and financial instability, have been studied.

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