WOMAN’S PORTRAIT IN COMMERCIAL AND PRESS ADVERTISEMENT

Authors

  • Marek Radzikowski

DOI:

https://doi.org/10.58246/sjeconomics.v5i.499

Abstract

In my essay I endeavoured to point a problem of women’s objective treatment in commercials and press advertisements. I based on my own observations of two the most popular promotion means of products which are commercials and press advertisement. For the most part of them, women are presented at stereotype role, for example as a “homebody”, sensual woman or a sexual object. This type of advert shows among other things household equipment and lingerie. Women are main receivers of this advertisement. That kind of promotion of my product has a powerful influence on a potential customers.

Published

2008-06-30

Issue

Vol. 5 (2008)

Section

Article

License

Copyright (c) 2022 Marek Radzikowski

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