MARKETING MANAGEMENT IN ENTERPRISE

Abstract

Marketing plays a crucial part in enterprise and determines comprehensive philosophy of management organization. Marketing should answer on search and opinion about market chances connected with satisfy needs for specificated purchaser group. At the same time should accomplish desirable profits of enterprise. Marketing management consist in putting into
practice marketing conception to real and practical enterprise action. Furthermore include these activities like: market analyse through market search, planning, introduce marketing plans and controling. In object aspect marketing can be describe as set of metods and techniques which enable needs search,demand and posibilities to create now so far unknown needs. To these
factors we could single out product, promotion, price and distribution which are describe as a mix-marketing.