THE USAGE OF RELATIONSHIP MARKETING WITHIN ACCOMMODATION INDUSTRY – MERCURE PATRIA IN CZESTOCHOWA EXAMPLE

Authors

  • Agnieszka Widawska - Stanisz

DOI:

https://doi.org/10.58246/sjeconomics.v8i.481

Keywords:

relational marketing, hotel branch, development enterprise

Abstract

Many accommodation enterprises perceive the chance for their further development in joining international accommodation systems. The potential of their knowledge and experience as well as funds’ concentration allow them to win predominance in the market. The paper present possibilities of relationship marketing usage in the accommodation sector and advantages of unified marketing programs introduction in the hotel’s networks.

Published

2011-06-30

Issue

Vol. 8 (2011)

Section

Article

License

Copyright (c) 2022 Agnieszka Widawska - Stanisz

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