UNIVERSITY MUSEUM AS A TOOL OF UNIVERSITY PUBLIC RELATIONS

Authors

  • Aleksander Pabian

DOI:

https://doi.org/10.58246/sjeconomics.v8i.476

Keywords:

public relations, marketing communication, university

Abstract

Increasing competition as well as decrease in the amount of students makes any activity on the educational market in Poland more and more difficult. Undertaking promotional activities can be helpful in overcoming market difficulties. In this paper
the author presents one of particular activities in the field of public relation, which can be included by a higher educational unit in its programme concerning marketing communication. The above - mentioned activity is founding a university museum
or gallery. In this study the author gives examples of such facilities and proves their significance as an efficient tool of public relation.

Published

2011-06-30

Issue

Vol. 8 (2011)

Section

Article

License

Copyright (c) 2022 Aleksander Pabian

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