SPECIFIC MARKETING RELATIONSHIP IN MULTILEVEL MARKETING

Authors

  • Alina Warzecha

DOI:

https://doi.org/10.58246/sjeconomics.v10i.449

Keywords:

relationship marketing, MLM Multi-level marketing, customer of MLM life cycle, the leader

Abstract

The article presents the essence of relationship marketing topics in the modern enterprise. In addition, author presents a brief characterization of MLM companies operating in a market economy. Into this article the author presents the role of leadership of MLM in the company and never discussed so far unpublished stages of development of the relations between the leading MLM company and its structure. It has been presented the customer of MLM life cycle.

Published

2012-12-30

Issue

Vol. 10 (2012)

Section

Article

License

Copyright (c) 2022 Alina Warzecha

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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