THE INTERNET AS A TOOL FOR THE PROMOTION IN FOOD TRADE

Abstract

The Internet has not become only a virtual world since it gave the chance to earn real money. It is the efficient mean of getting clients. A steady contact with a client by , among other things , monitoring his behavior enables to define his liking as well as some other personal characteristics. E-commerce is a specific kind of commerce covering a purchase and a sale of goods and services. The Web is used by e-commerce as a mean of exchange between a seller and a buyer. There is a possibility of getting a global consumer due to a global range of the Web. An Internet shop is a widespread form of e-commerce. Countless companies set their sight on an increase and expansion to new areas in it. The Internet gives us enormous possibilities of information access. An efficient use of the Internet needs precise understanding of its essence, different features and ways of acting, though. Open mind and leaving of old and well tested techniques and methods which are well-known from the media are necessary. It is essential to work out brand new instruments especially in the branches which deal with getting chosen ultimate groups and measurement of promotional actions effectiveness. It will probably become easier due to development of databases integrated systems operating on the whole of the information concerning a client. The second important problem is to exclude cheats and hackers on the Web.