STRATEGIES OF MARKETING TRADE ENTERPRISES – SURVEY RESULTS

Authors

  • Marek Rawski

DOI:

https://doi.org/10.58246/sjeconomics.v16i1.408

Keywords:

strategy, market, services enterprises

Abstract

The publication contains selected of the research on the marketing strategies used by trades companies opereating of the Polish market. The basis for the formulated theses are the results of a survey conducted by the Department of Marketing at the University of Economics in 2013, on a sample of small and medium-sized and large enterprises. The dominant strategy of market selection are selective marketing. The dominant strategy of market simulation are strategy of high-quality. The author also stresses a significant variation of the strategies used, depending on specific characteristics of a market a given company operates on and features of that company.

Published

2015-05-30

Issue

Vol. 16 No. 1 (2015)

Section

Article

License

Copyright (c) 2022 Marek Rawski

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.