MARKETING KNOWLEDGE OF REPRESENTATIVES OF THE MUNICIPALITIES FROM THE OSTROLEKA SUBREGION

Abstract

The paper presents the results of studies aimed at showing the level of marketing knowledge among representatives from ostroleka subregion. Examination was performed by standardized interview method and the research tool was a questionnaire. The research shows that respondents hold higher education in different specializations. Nevertheless their knowledge about marketing and market is very good. It is necessary to carry out training on promotion instruments that are used to create an image of a region or education in the field of territorial marketing.