IMPROVING PARADIGM OF MARKETING RESEARCH (RETROSPECTIVE, PROSPECTIVE AND PASSIVE METHODS)

Authors

  • Janusz Dworak

DOI:

https://doi.org/10.58246/sjeconomics.v22i3.323

Keywords:

paradigm, marketing research, premise, problem, costs

Abstract

New methods of marketing studies increase the possibility of obtaining  information. Taking into account that the respondent is a representative of strong formalized organization and local  communities, his characteristics and preferences can be move to other members of the group. Wider research perspective let us to collect  more data in less time, which determine significant reduction of the  survey cost.

Published

2016-10-31

Issue

Vol. 22 No. 3 (2016)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.