PROMOTING BRAND - CASE STUDIES

Abstract

The aim of the article is to identify how young artists - designers promote their work. Create producer, and in these cases their name, may in very many ways. Promoting the brand is usually the basis for the success of many designers. Artists - designers make very different products. Firstly, they are, of course, the clothes, but they can also be shoes, handbags other additives notions, moreover, jewelery, prints and prints on materials and textiles. All deal with the students and graduates of the Academy of Fine Arts in Lodz, the textile and garment.

The article described three selected examples of promoting the brands of young artists. Described the designers use of social media, promote their products in a television program, as well as take part in prestigious exhibitions. These activities are aimed at increasing awareness of their names, creativity and products. As shown, the three selected examples, the road to recognition may vary.