MANAGING VALUE - EMPIRICAL RESEARCH ON FOOTBALLERS VALUE DETERMINANTS ON THE EUROPEAN MARKET
DOI:
https://doi.org/10.58246/sjeconomics.v22i3.305Keywords:
social media, transfer price, league, sportAbstract
The aim of this paper is to analyse football players transfer values in the context of their sport and non-sport, particularly social media activity. Following a brief analysis and introduction to the peculiarities of the football transfer market, two regression models were tested using sample with 79 players. Out of 14 variables, only 4 were significant: contract length, performance index, leagues competition level and forwards position. The results, therefore, confirm that the sporting performance is not the sole determinant for the price. Additionally a number of opportunities for further research is presented.
Published
Issue
Section
License
CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.