DISCOUNT STORES IN THE STRUCTURE OF THE RETAIL TRADE. PROSPECTS OF THE DEVELOPMENT

Authors

  • Ewa Kupiec
  • Anna Wierzbicka

DOI:

https://doi.org/10.58246/sjeconomics.v23i4.299

Keywords:

retail trade, discount store

Abstract

The aim of this article is to identify the importance and the role of discount stores in the structure of retail trade in Poland. The article is divided into three parts. The first part describes retail trade in Poland. The second part focuses on the specifics of discount trade. The third part  has empirical character and includes analysis of changes in the discount sales in Poland in recent years.

Analysis of the trends occurring in the Polish economy, and statistical data analysis confirms the growing share of discounters in the structure of retail trade in Poland.  The considerations are based on Polish literature and reports of discount networks acting in Poland.

Published

2016-12-30

Issue

Section

Article