COMPETITION PARADIGM IN HYPERDYNAMIC ENVIRONMENT

Authors

  • Ilona Penc-Pietrzak

DOI:

https://doi.org/10.58246/sjeconomics.v23i4.292

Keywords:

Strategy Conduct Performance paradigm, Competitive Dynamics Research, hypercompetition, dynamic environment

Abstract

The aim of the paper is to present the change of SCP paradigm (Strategy - Conduct - Performance) to Competitive Dynamics Research as the result of the phenomenon of hypercompetition. It was reflected in the numerous own research conducted by the author which referred to the formulation of the company’s strategy on the basis of the strategic analysis including the sector’s analysis. The companies operating in the dynamic competitive environment concentrate more on strategic and operational activities of their competitors than on the structural analysis of the sector.

Published

2016-12-30

Issue

Vol. 23 No. 4 (2016)

Section

Article

License

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