THE ROLE OF FEEDBACK AS AN ELEMENT OF COMMUNICATION IN ACHIEVING THE GOALS OF EDUCATIONAL MANAGEMENT

Abstract

The article addresses the possibility of adapting educational institutions to the rapidly growing demands of various stakeholders through the proper alignment of communication processes in the educational management system. First and foremost, we are concerned with the expectations of the learners in an environment where distance learning becomes an equally effective form of education using information and communication technologies, and the learning process is carried out with participants who are at a distance with each other.

The research interest is focused on an important part of learning that is one of the communication elements, namely "feedback", which is an impact aimed at improving the organization of the system drawing on the performance analysis. At this stage of communication there is an exchange of information and communication roles between the teacher and the student, allowing to achieve the highest degree of mutual understanding (cooperation). It is "feedback" that urges to overcome the so-called random and non-random "noise interference", ensures the ability to decode feedback, and most importantly, that under its influence meaningful changes occur. The effectiveness of "feedback" depends on how detailed, specific, immediate it is because it takes into account the information capabilities of its subjects. Consequently, the teacher as a manager of the educational process, must have the technologies and techniques for the optimal managing of educational and cognitive activities, as well as the necessary professional competencies to implement this stage. The learner should not be perceived as an object of managerial influence, but rather as its actor. All of that taken together will contribute to the updating of educational and methodological packages and enhance the learning activity, transforming it from traditional to interactive process. From this perspective, the main goal of educational management will be achieved, namely the formation of an independent and self-sufficient personality, its creative mindset, spiritual and moral values, competitiveness, marketing preparedness.