PROMOTION OF BLUECASH FAST TRANSFER SERVICE IN BANKS

Authors

  • KAMILA CZARNOWSKA

DOI:

https://doi.org/10.58246/sjeconomics.v23i4.256

Keywords:

Immidiate Payments, Fast transfer, Fast transfer system, BlueCash, Service, Promotion, Network effect, Cooperative bank

Abstract

The aim of the paper was to present BlueCash Fast Transfer System delivered by Blue Media S.A.. It also shows the characteristic of fast transfer service. The paper, in particular, illustrates forms of promotion used by banks to inform their customers about instant payment service. To collect data about forms of promotion, the author made a survey research with help of banks, which take part in instant funds transfer system.

Published

2016-12-30

Issue

Vol. 23 No. 4 (2016)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.