INFORMATIONS ABOUT CSR ACTIVITIES AND OTHER SYMBLIC GAINS AS A TOOL FOR EMPLOYER BRANDING FOR CANDIDATES OF DIFFERENT GENDER

Abstract

Employer brand is influence not only by functional gains that employee get from being an employee, but as well by symbolic ones. The symbolic gains results in emotional and identity changes, and some activities connected with Corporate Social Responsibility (CSR) should increase employer attractiveness in e-recruitment. The article presents results of a questionnaire
study based on opinion of 1054 young Poles concerning the perception of firm‘s attractiveness as an employer based on information about its CSR activities and some other fact, which could be interpreted as symbolic gains. The data shows that information about any detail of work condition increase the attractiveness of the potential employer, not excluding CSR information. However, as in some other studies, no gender difference was found.