INNOVATIONS IN MARKETING OF TOURIST SERVICES ON SELECTED EXAMPLE

Abstract

This Article applies innovative tools in the marketing of tourist services of narrowing down to the marketing of historic buildings. This topic will be discussed at the example of a water mill located in the village Wygnanowice in Lublin province. As the purpose of the article assumes the designation of innovative promotional activities for the historic building. In preparation for the article was conducted observation in this historic building and an interview with its current owner. In this paper, based on the available knowledge, observations and research carried out in the example a historic building, shown selected forms of promotion that can attract tourists to the historic building and can afford to build lasting relationships with his visitors. Particular emphasis was placed on forms of promotion used on the Internet because they are currently the most innovative and the most efficient on the market of tourist services.