DETERMINANTS OF SELECTING DINING INCLUDING COMMUNICATION - RESULTS OF CONSUMER RESEARCH

Authors

  • DAGMARA STANGIERSKA
  • IWONA KOWALCZUK
  • MONIKA ŚWIĄTKOWSKA
  • HANNA GÓRSKA-WARSEWICZ

DOI:

https://doi.org/10.58246/sjeconomics.v24i1.232

Keywords:

Communication, dining establishments

Abstract

The aim of this article is to assess the relevance of customer communications with other determinants of choice of dining establishments a on the basis of own consumer research.
The results indicate that the most important determinants of the choice of dining establishments a are elements that form the core of the catering service, the gastronomic offer, taking into account price, assortment and customer service. Communication with the client is not a key factor for customers choosing a dining establishments, but there are dependencies between the elements of the promotion and the other components of a dining establishments choice.

Published

2017-06-30

Issue

Vol. 24 No. 1 (2017)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.