CONSUMER TRUST AS A BASIS OF COMPANY

Abstract

Trust, despite the fact that it has an abstract nature is increasingly appreciated in practice functioning of enterprises. The success of the company depends on the ability to establish and maintain lasting relationships with consumers.
In the construction trust in the relationship business - consumer, important factors are employees of company, responsible for customer service and brand as one of the most important concepts of modern marketing.
Customer loyalty to brand based on trust is the basis for the proper development of the company and predicts a lasting relationship for the future. Better image of brand, gives higher consumer trust to her. Brand credibility is the foundation of customer satisfaction. Consumer trust should be developed in a conscious way and not accidental.