THE SWOT ANALYSIS AS A TOOL FOR STRATEGIC CHOICES – THE CASE STUDY

Authors

  • DANUTA MIERZWA
  • BARTOSZ GOLISZEK

DOI:

https://doi.org/10.58246/sjeconomics.v25i2.208

Keywords:

SMEs, SWOT and TAWS analysis, globalization, strategic choices, interactions

Abstract

The aim of the article was to show the interaction of a construction industry company with the surrounding environment. The main research tool was the SWOT and TAWS analysis, which allowed to carry out the selection of development strategies under certain conditions. The results of the analysis clearly showed that the research firm should change its strategy & become more aggressive. It has the potential and the opportunity to develop further, provided the entrepreneur demonstrates a more entrepreneurial and risk-taking attitude.

Published

2017-09-30

Issue

Vol. 25 No. 2 (2017)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.