THE EFFECT OF A MODERN E-CONSUMER ON E-COMMERCE

Authors

  • DARIUSZ TWORZYDŁO
  • MAGDALENA TOBIASZ
  • WOJCIECH SZYMAŃSKI

DOI:

https://doi.org/10.58246/sjeconomics.v25i2.206

Keywords:

e-commerce, e-commerce, e-trading, e-customer, e-consumer, online customer, online store, online shopping, analytics tools

Abstract

The aim of this article is an analysis of the relation between an online consumer and an online store that shapes the e-commerce sector. The article shows the results of the survey research conducted among e-consumers. Its focus was on customers’ preferences determining the choice of an online store. Online consumers’ characteristic and their attitude during the shopping process, became the basis for determining their influence on e-commerce.

Published

2017-09-30

Issue

Vol. 25 No. 2 (2017)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.