TRADITIONAL AND VIRTUAL SOURCES OF MARKET INFORMATION AND THEIR INFLUENCE ON MARKET BEHAVIOURS OF MOTOR DISABLED CONSUMERS

Abstract

The scale of applying information technologies and mobile devices in market transactions is modelling behaviours of consumers in a very large scale. Such changes are noticeable not only in the manner of purchasing goods in stationary shops, but above all they mean virtualization of purchase behaviours of all client groups. The aim of the article to identify symptoms of modern consumer behaviours of the chosen group of consumers. To illustrate the discussed issues the author used results of empirical research carried out on the group of 125 physically disabled consumers. The research was carried out in Lubelskie Provinces. The Statistica program was used. Narrowing examinations to the determined section was driven by differences in intensity of individual needs as well as possibilities of meeting those needs between physically disabled consumers and consumers without physical limitations.