INFORMATION AND COMMUNICATION TECHNOLOGIES IN MARKETING – A TRADITIONAL AND MODERN APPROACH

Authors

  • MAGDALENA SKOWROŃSKA

DOI:

https://doi.org/10.58246/sjeconomics.v25i2.190

Keywords:

Marketing, Internet marketing, relationship marketing, traditional marketing, modern marketing, communication, technology

Abstract

The purpose of this article is to present traditional and modern marketing approach. In the course of this study will address issues related to the evolution of the concept of marketing. In addition, they will be discussed communication and information technologies in marketing in relation to scenes of the traditional and the modern. The comparison of the two approaches and their evolution over the years. The role of the Internet, which is so important from the point of view of modern marketing, is discussed in detail. The forecast will be, most likely in the next few years to meet, according to the author of this work.

Published

2017-11-30

Issue

Vol. 25 No. 2 (2017)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.