CORPORATE SOCIAL RESPONSIBILITY RESPOND TO THE PRINCIPLES SUSTAINABLE DEVELOPMENT - FASHION OR OBLIGATION

Abstract

The objective of the present work was to analyze the knowledge and recognition of the responsible business strategy among Polish consumers and entrepreneurs and to quantify the selected initiatives evaluating CSR activities of enterprises. It is important to note that the idea of corporate social responsibility is appreciated both by consumers and by entrepreneurs. The number of reported good practices is increasing year by year, with more and more companies reporting socially, and the number of companies participating in the ranking of responsible companies and those qualified by the WSE to Respect Index are still stable.