INTERNET EXPERIENCE AS A TRUST ACENDANCE IN M-COMMERCE

Abstract

Literature stress, that different m-markets have specific dynamics and pattern, and there is lack of research based on central European experiences. The article presents discussions about m-commerce in Poland and presents results of a questionnaire study of opinion of 155Poles about their readiness to give personal data for free of charge download of attractive mobile smartphone application. More Internet experienced respondents more frequent then less internet experience respondents resign from transaction, as well as situational context plays role in frequency of mpurchase among of more and less experienced respondents, but safety signals (hard or soft) does not. Discussion of these results are presented and some recommendation formulated, as well as future research agenda.