ORGANIZATION OF MARKETING AND THE LEVEL OF MARKETING KNOWLEDGE IN THE OFFICES OF KUYAVIAN-POMERANIAN VOIVODSHIP

Abstract

The article is based on the results of the empirical study. It provides knowledge about the state, directions and scope of implementation of the concept of marketing management in the municipal offices in the offices of Kujavian_Pomeranian Voivodship. The authors indicate on the offices and local governments of the municipalities as the principal creators of the competitiveness and development of the region. A marketing organization was presented at the municipal offices in
the Kuyavian-Pomeranian region. Then there was described the forms of implementation and development of marketing management philosophy among local authorities. In the final part of the article, the level of knowledge and attitudes towards marketing among the employees of the examined municipal offices was assessed.