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Authors

  • MAGDALENA GERAGA

DOI:

https://doi.org/10.58246/sjeconomics.v28i1.147

Keywords:

Game, gamification, generation X, Y, Z, brand, motivation, immersion

Abstract

The aim of the article is to present various ways of using grammar in brand creation (in the case of external clients), and to motivate the team - both representatives of the Y and Z generation, as well as the older, X, but undergoing the charm of the game and submerged every day in the virtual world. Taking on a very different form, gamification is becoming an increasingly used motivator in the reality in which we are more and more often and more often subject to immersion.

Published

2018-03-30

Issue

Vol. 28 No. 1 (2018)

Section

Article

License

CC-By licence - allows a work to be copied, modified, distributed, presented and performance of a work only on the condition that the original author is credited. It is a licence guaranteeing the broadest freedoms for the licensee.