RELATIONS AS A BASIC RESOURCE OF „NEW ECONOMIES” – CHALLENGE FOR MANAGEMENT

Abstract

The economic crisis of the end of the first decade of 21st century called one’s attention to aims and values of economy, in particular to the deepening depreciation of the human ones. “New economies” being the matter under discussion in the article (sharing economy, the thank you economy, and the economics of “free stuff”) emerge from observations of current economical processes, and take attempt to get the meaning of them in the changed/changing under technological influence new reality, in which the basic role is played by intangible resources, especially by human relations. The aim of the article is to visualize the growing importance of relations as foundations and leading asset of contemporary economics. The argument is based on critical analysis of subject literature of economics, psychology and sociology, and research reports. Despite their evident lacks and not specified ground terms, “new economies” lead a core statement of the need for the aims of economy paradigm change, to make them fit better to the changed/changing socio-economical practice.