SOCIAL RESPONSIBILITY OF BUSINESS AND ENTERPRISES BEHAVIOR ON THE MARKET

Abstract

CSR (Corporate Social Responsibility) is a social business responsibility. It defines itself as business management based on conscious and balanced operation. Enterprises that decide on CSR build a positive image on the market, which has an impact on the competitive advantage. The theoretical part discusses issues related to the CSR strategy and its links with companies on the market. In the further part of the article, the results of research by various authors were presented.