BEER MARKET DEVELOPMENT IN SELECTED EUROPEAN UNION MEMBER COUNTRIES: EVALUATION FROM ECONOMIC PERSPECTIVE

Abstract

The purpose of this article is to present the opportunities, trends of changes and
developments on the beer markets of intentionally selected 10 out of 28 EU members countries.
Time span of analysis covers 2010-2016 period. This is a comparison study. First, is shown the level
of beer production and consumption, which is increased dramatically in the past. Second, the major
trends in beer consumption are presented. Considering, many of beer enterprises were taken over by
foreign investors, thus the context of the beer market globalization is presented. The Author
mentioned also tax excise level, which is one of the significant factor that should be taking into
account by beer producers.