SOURCES OF COMPETITIVE ADVANTAGE OF E-COMMERCE ENTERPRISES

Authors

  • MICHAŁ ORZOŁ

DOI:

https://doi.org/10.58246/sjeconomics.v31i4.72

Abstract

E-commerce as a type of economic activity is characterized by a high dynamics of changes that take place under the influence of many external factors, and are the result of strategies implemented by the company. The purpose of the article is to define the sources of competitive advantage of e-commerce enterprises in Poland based on the assessment made by their managers.

Published

2018-12-30

Issue

Vol. 31 No. 4 (2018)

Section

Article

License

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