"I WILL HIRE HIS MAJESTY'S DRIVER". A STORY ABOUT THE SEARCH FOR AN EMPLOYEE, I.E. NARRATOLOGY IN PRACTICE

Authors

  • MAGDALENA GERAGA

DOI:

https://doi.org/10.58246/sjeconomics.v33i2.16

Keywords:

job advertisements, generation, storyteller, narratology, job

Abstract

Job advertisements are a very important element of the recruitment process. Among other things, it depends on them whether the company will appear as an attractive place for specialists.  Atypical job advertisements, based on narratology, i.e. the art of telling stories, have three goals: interest, building a brand and finding suitable candidates. The article is an attempt to analyze several job advertisements in the context of narratology and to answer the question about their value.

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Published

2019-06-30

Issue

Vol. 33 No. 2 (2019)

Section

Article

License

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