FORMATION OF THE REGION'S TOURISM POTENTIAL IN THE CONTEXT OF MODERN ECONOMIC PROCESSES IN UKRAINE

Authors

  • Yuliia Dyvynska Separate Structural Subdivision of Higher Education Institution "Open International University of Human Development "Ukraine" Zhytomyr Institute of Economics and Humanities, Ukraine https://orcid.org/0000-0001-9193-6848
  • Sergiy Artemenko Separate Structural Subdivision of Higher Education Institution "Open International University of Human Development "Ukraine" Zhytomyr Institute of Economics and Humanities, Ukraine https://orcid.org/0009-0002-3271-9899

DOI:

https://doi.org/10.58246/sj-economics.v56i1.681

Keywords:

tourist potential, tourism, region, strategic development, economic processes, tourist product

Abstract

The article deals with the theoretical foundations of formation and development of the tourist potential of a region. The components of the tourist potential of a region are defined and presented, namely: natural and climatic resources, historical and architectural resources, socio-cultural resources, economic resources, infrastructure resources, institutional resources, event resources and marketing resources.

The rationality of using the tourism potential of a region in the Ukrainian economy is studied on the example of Zhytomyr region. The factors that influence the formation of the tourism potential of the region are determined.

The possibilities of strategic development of the tourist potential of Zhytomyr region are estimated. The objective reasons for the decrease in tourists are determined, and possible ways to improve the tourist potential of the region are suggested.

References

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Published

2025-03-31

Issue

Vol. 56 No. 1 (2025)

Section

Article

License

Copyright (c) 2025 Yuliia Dyvynska, Sergiy Artemenko

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